In this Shopyard workshop, where humor is the preferred tool for work and reflection, the Artristas collective invites participants to create a counter-marketing team at Shopping Santa Cruz. Based on the people and products in the stores of this shopping center, videographic narratives will be created that breathe new life into the establishments and launch them through the roof of the mall toward stardom.
This telelojismo experience aims to lead participants to discover together the magic that lies in the stories that no one tells anymore in this first-generation shopping center.