(W)rap it up is a proposal by the Braga collective Purple Keys with the aim of creating community and serving it through art and culture.
This programme is centred on the Hip Hop’orta Aberta initiative, an educational cycle that will take place in four social housing estates in Braga and is aimed at teenagers between the ages of 13 and 18. Between March and October, workshops will be held in music production, video, photography, creative writing, singing and design, encouraging participants to develop their own creations. (W)rap it up has two other actions: Hip Hop in Motion, which promotes small concerts in unusual formats; and Hip Hop Nu e Cru, a publication that will document the work done throughout the year.
Curated by Purple Keys Records
Daniela Araújo Braga: Management, Production and Project Management) Marta Oliveira Gomes (Lead Designer) Mariane Salazar de Freitas (Designer and Content Creation) Bárbara Filipa da Silva Rocha (Videographer and Visual Artist) Júlio da Costa Mota Lobo Pimentel (Photographer) Luís Araújo (Music Producer and Musician) Alexandre Costa (Music Producer and Musician) Hugo Silva (Musician) Tiago Andersson Magalhães de Paulo (Musician) David Cabanelas (Musician) Bruno Alexandre Gomes Macedo (Musician) Daniela Casquinha (Visual Artist and DJ)
(W)rap it up is part of the Braga 25 Portuguese Capital of Culture as part of the Todo-o-Terreno programme.
Seeking to support and contribute to the flourishing of a greater number of independent cultural initiatives in the city of Braga, the Todo-o-Terreno programme aims to support projects that envisage a proposal for regular artistic programming in venues in the municipality of Braga throughout the year 2025.
From June 19 to September 12, 2024, this programme’s call for projects took place in the following artistic areas: Music, Visual Arts, Literature, Speech and Thought, Performing Arts and Cinema and Moving Image. The call received a total of 46 applications, which were assessed by a jury made up of Elisabete Paiva, artistic director of Materiais Diversos; Marta Bernardes, coordinator of the education and cultural mediation service of the museums and libraries of the City of Porto and Luís Sousa Ferreira, deputy artistic director of TNDMII. Eight projects proposed by the city’s cultural agents were selected to form part of the official programme of the Portuguese Capital of Culture.