Hélder da Rocha Pereira is the founder and creative director of Unloop – Real Experiences, an agency that transforms narratives, art and emotion into immersive experiences, combining augmented reality, virtual reality and traditional art.
In this masterclass, animation leaves the cinema screen and comes to life in the immersive universe of 3D through virtual reality. Participants will be guided along the new paths where art and technology meet, creating revolutionary cinematic experiences and showing how technology can put creative power directly in the hands of those who live it, dissolving boundaries between spectator and action.