Mediation Programme

The Braga 25 Mediation Programme fostered engagement with diverse audiences through a wide range of participatory initiatives, encouraging active involvement, proximity, and the development of lasting relationships with culture.

Developed over a long-term process initiated in 2021 within the framework of Braga’s bid for European Capital of Culture, the programme focused on identifying and cultivating new cultural audiences, while also strengthening existing ones. It implemented continuous strategies of participation, listening, and mediation, grounded in sustained dialogue with the community.

Throughout its trajectory, the programme included initiatives such as Geração B25+, an advisory body composed of approximately thirty young people; Trocado por miúdos, dedicated to cultural and artistic literacy among children and teachers; and Portas de Entrada, a set of audience engagement actions structured around four thematic axes: Door of Doing, Door of Remembering, Door of Caring, and Door of Eating.

The programme also featured the B25 Guided Tours, offering city tours led by unconventional guides; the installation-game Wishwall; and the Braga 25 Volunteer Programme, which involved citizens in the implementation and support of Portuguese Capital of Culture activities.

Mediation and Participation: Cláudia Cibrão (Coordination), Carolina Cardoso (Production and Mediation), and Natacha Correia (Production and External Relations)

Partnerships

TUB; Agere;Plataforma do Pandemónio, A.C.R “Os Bravos da Boa Luz”; Associação de Estudantes da Escola Artística do Conservatório de Música Calouste Gulbenkian; APCB – Associação de Paralisia Cerebral de Braga; Irmãs Hospitaleiras (GIS); Centro Social Paroquial de Sobreposta; Projeto Geração Tecla E9G; Projeto Erasmus+; dstgroup; Fundação de Serralves; AE Carlos Amarante; A E Sá de Miranda; AE de Braga Oeste; AE de Maximinos; AE, AE Trigal de Santa Maria; AE Alberto Sampaio, AE Dr. Francisco Sanches, AE D. Maria II; AE de Celeirós; AE Mosteiro e Cávado; AE de Real; Paleta de Letras; Plano Nacional das Artes; Centro de Formação Sá de Miranda; União das Freguesias de Nogueira, Fraião e Lamaçães; Escola Superior de Tecnologia do IPCA; IKEA; Braga Parque; Nova Arcada; Refood Braga; Praça – Mercado Municipal de Braga; Casa dos Coimbras; Mesa na Praça; Agere; Escola de Arquitetura; Arte e Design da Universidade do Minho; Mesa Posta; Minho de Porta Aberta – Cooperativa Cultural e Social, CRL; Velha-a-Branca – estaleiro cultural; ACAPO; Santa Casa da Misericórdia de Braga; Fundação Bracara Augusta; Museu de Arqueologia D. Diogo de Sousa; Café Vianna; Museu dos Biscainhos; Museu do Traje Dr. Gonçalo Sampaio; CADI – Centro de Artes e Desporto Inclusivo (SYAJ – Associação Juvenil Synergia); Grupo Folclórico Dr. Gonçalo Sampaio; GFUM – Grupo Folclórico da Universidade do Minho; Destino 4all; TUB; Braga Voluntária; Pista Mágica; Escola Artística do Conservatório de Música Calouste Gulbenkian; União de Freguesias de Braga – Maximinos, Sé e Cividade; Ida e Volta – Associação Artística e Cultural, Nómada – Centro Artístico; Génesis Delicatesse; Elimpezas