With long-term work starting in 2021, it is committed to identifying and creating new cultural audiences and solidifying existing ones. It includes initiatives such as Geração B25+ (Braga 25’s advisory body made up of around three dozen young people), Trocado por miúdos (cultural and artistic literacy among children), Portas de Entrada (public involvement actions with four lines of action), Porta do Lembrar, which offers guided tours of the city by unusual guides, as well as the Braga 25 Volunteer Programme.